Probably, the criteria of genius for each person are different. I am in awe of things that are both simple and stunning. No pretentiousness, shocking, glamor: just brilliant, that's all. A two-person design team with a capacious name "100%" is doing just such things.
Well, first of all, let's remember their umbrella with a stand, a detailed review of which can be read here.
The next thing I consider the most brilliant masterpiece of the company, next to which even everyone else fades. No wonder: we are talking about a light bulb. With two plinths.
The present is located unusually, on its side. And in the usual place - decorative. This way, when you screw the light bulb into the socket, it will feel as if it is lying on its side or glued and glows by itself.
With such a simple transformation, an ordinary light bulb turns into a design "feature": lamps without a lampshade will look extremely impressive with it.
In addition to the light bulb, the list of "one hundred percent" inventions includes a glass with a bottom that repeats the silhouette of a sakura flower. Everyone knows that if water is inaccurately poured into a glass, round prints remain.
If you drank not water, but something colored, and did not wipe it off, the stains remain on the tablecloth or table.
So what will they be ugly and round - let it be better to decorate the tablecloth with several contours of graceful flowers before washing, isn't it?
Another lamp innovation from the company concerns more modern lamps. These are often used in workrooms, in hospitals, canteens … In general, they are not associated with anything good. Still: their light hits the eyes too much, because of which a person will sooner or later fall into stress.
The company's goal was to create a lamp that gives a softer, more natural light, and also looks less formal. This is how bamboo light bulbs appeared.
Finally, the last product so far is pushpins with magnets.
Combining the traditional way of pinning something to the wall with a button with the ability to hang something metallic on a magnetic field, you get a new look at organizing your workspace.
Hopefully 100% don't stop there and slow down. The world needs such bright ideas!