Paul Cocksedge Studio has been commissioned by Britain's largest charity, The Wellcome Trust, to deliver a highly unusual project.
The organization has asked for a project that will literally illuminate the former headquarters located in London on Euston road.
And they did it, and how they did it! They built a model of a luminous hand that runs across almost the entire length of the building. The hand is made of an unusual material that allows it to change from transparent to opaque. With just the flick of a switch, the hand flashes brightly and its veins shine through! It's not that creepy, but somewhat unusual. And it looks quite ominous in the dark … Oh, goosebumps!
The main task for the designers was to attract as much attention to the building as possible, and I must say, they succeeded in full! You need to be very immersed in your thoughts so that, walking along Euston road, you do not notice this building.
Developed by Paul Cocksedge Studio; photos by Richard Brine